The Good

How To Define Your “Why” & Find your “Gift”


When I approach a new project, I do it much differently than I did in my younger years… After bootstrapping 7 startups, you start to look at the whole process in a much different light… As I have mentioned in my previous posts, your whole perspective shifts when you begin to look at the whole process of starting external projects as a manifestation of the internal changes happening in your being. As my buddy Brian succinctly stated on Twitter, without internal growth, there is no external change period… You may think changes are happening, but really it’s just the same old situations in a different guise… I can’t tell you how many clients I have seen come to me, who attract the same problem situation time and again. Some people repeat these problem patterns for decades without ever figuring out its all in their head. But I digress…

See reality is really just an echo chamber of our inner values, virtues, and fortitude… Granted there is evil out there, that would serve to do us in given the opportunity. But the fiercest of warriors, in business and otherwise have already conquered that evil internally. Any weapons formed against such an inwardly strong person will not prosper…

When we start out on our journey towards business or vocational success we are generally all eager beavers; as we have seen the billionaires, shiny pop stars and other moguls of the world who seem so fulfilled in their successes… Of course, upon closer examination, we start to realize that money/status/adoration doesn’t guarantee anything in particular, other than material stuff…All those people who have had a lot of stuff know that more stuff can slow you down and create its own form of stress. We also neglect to investigate the considerable amounts of suffering that all of those people generally went through to get to those “pinnacle” moments. I would bet that most of those people will tell you that they suffered a lot more than they could ever describe to you. As sadly, suffering is an inherent fact of life, as the Buddhist so humbly remind us.

So if it’s not the success or all the shiny stuff you after, then where does that leave you? Well probably back at square one, looking for that “Why”. You know you have seen other people who tell you marriage and family is a good “Why” or that sports cars and partying are a good “Why still others will tell you that independence is the ultimate “why” because how great can your life be if your taking orders from some other bloke dictating your future? Well, I for one know that the “Why” is more important… Without a solid “Why”, your job, your business, your career, your vocation, your friendships, or even your relationships won’t last long. Now sometimes the “Why” goes unspoken but it is definitely there, such is the case in many friendships in the form of mutual interests or the like…

But in business, the “Why” can be a bit more challenging… I.E. Lets say you’re an accountant, during the whole of your career life, you will process tax forms (remember those pesky things we wanted independence from via the British) to finance an entity over which you have very little control (aka Uncle Sam)… In jobs like this, the why gets a little convoluted… Now you can take the easy road and say well I am helping people so the IRS doesn’t swat team their house and seize all their assets… But I digress… In a role like this the spiritual/existential “Why” can get a little murky and these are precisely the difficult questions I like to ask my clients and friends… (Sometimes much to their dismay)

One of my mentors Michael Tsarion puts it like this… First off, when looking for a “Why”, or looking for a vocation to drive your daily passionate engagement with the life you should ask yourself the following… What can I bring to the world that absolutely no other being on earth can produce? Now it may take you a lifetime to answer that question, or you may already know the answer. Whatever the case, until we start asking these types of questions we will be stuck living out the false programmed dreams of our parents, the media, the government and all the other people who have convinced you that they know better than you with regards to what will make you happiest longterm… A falsehood if I have ever encountered one…

Do you know how many people have approached me and said I should get a steady job in middle management, or something with a pension, or something in IT? Obviously, all of these people secretly wanted me to commit suicide… Or more appropriately they wanted to exact some form of control over me by offering advice that had absolutely nothing to do with my “Why”. Now the great part about the whole “Why” process is that it is totally personal. You don’t have to share it with anyone and you shouldn’t have to justify it to anyone either. As long as it is moral, ethical and based on creating some form of balance within a world engrossed in narcissistic escapism, then I say go for it! As an aside, in case you were wanting to cop out on this, I can assure you that drinking and fornicating have very little to do with your “Why”, as pretty much any lemming out there can drink and/or fornicate!

Granted the “How” is usually the harder part of the equation, but that doesn’t mean it’s more important… Without a solid “Why” to live your life/career/spiritual quest/vocation/relationships by, you will be spinning your wheels for years and wondering why you’re still unhappier than the next bloke. Money, power, status, and all the “How’s” in the world will never help you sleep better at night, but a solid “Why” always will.

Until next time, Feel free to add me on twitter @crowdfundmylife , and please share this article if you feel so inclined!


Austin Muhs



Austin is an experienced Astrologer, Numerologist, and a veteran Tarot Card Reader. ( (And more recently a veteran Cajun Relief Member... He has also studied the occult sciences for the past six years. Austin’s spiritual quest began at the age of 19 when his father died. This tremendous loss filled him with grief and led him down a negative land self-destructive life path. After immersing himself in the way of Psychology, Philosophy and Spirituality he discovered Meditation and the Hermetic Arts and was guided out of the darkness that had befallen him. It was precisely at this time that Austin learned a valuable life lesson about how he could help himself. He realized that the only way to make life a rich, rewarding adventure was to help others. Astrology, Tarot, and Numerology offered him a new avenue that enriched his quest of making a positive difference in other people’s lives. This holistic approach gave him a thirst for self improvement and led him to become a Tai Chi and Chi Gong practitioner; and instilled in him a deep love for nature. All his life experiences and accomplishments gave him a personal philosophy: in order to make life rewarding he needed to do his part to make the world a better place and in order to make the world a better place he needed to help others because helping others was really all about healing himself. This personable, caring, authentic behavior is what separates him from other practitioners in the field. Book a session with Austin and experience an immediate, positive shift in your life. Be prepared to ask the deeper questions about where you truly want your life to go. Astrology, tarot, and numerology allowed Austin a new avenue of expression and a way to make a positive difference in others’ lives. He is also a Tai Chi and Qi Gong practitioner, in addition to having a deep love for nature. His personable, caring, authentic manner is what separates him from other practitioners in his fields. Book a session with Austin and experience an immediate shift in your life. Be prepared to ask the deeper questions about where you truly want your life to go.

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